of Americans can't afford a $1,000 emergency.
of Americans are living paycheck to paycheck.
of Americans deserve to pay themselves first.
Get to know your
true owe
Making your personal financial goals a priority starts with focusing on the most important bill you need to pay each month.
That’s the money you owe yourself.
We call that your "true owe."
Your true owe is the investment you deserve to make in yourself, your goals, and everything that matters most to you.
Easier said than done, right?
That's why we're getting ready to launch breakthrough financial solutions like you've never seen before.
We want to put real cash back in your pocket.
We can't wait to show you.
but we promise it is very real.
You owe it to yourself
Our story is about you
Life is expensive.
Everywhere you look, it feels like you owe someone, something. It's difficult to get ahead.
We've tried skipping lattes and clipping coupons, but like fad diets, those tactics never last long.
We know there's a better way.
You deserve game-changing financial solutions that work as hard for your money as you do.
That's why we started Truo. We're working on breakthrough financial solutions that will feel like financial magic.
We can't wait to show you.
Frequently asked questions
No way. Let's be real... lattes are delicious.
Truly improving your financial life is not about asking you to clip coupons or skip the things that make you happy. Truo is different than any other financial app out there. We want to put real cash back in your pocket.
Yeah, we get it. This site is vague right now. We'll reveal more as we get closer to launching.
We're striving for something that will feel like financial magic to many. The best part is there's no smoke and mirrors. It's very real and could potentially mean thousands for you.
There's no catch. Truo won't cost you a penny if we earn your business. We think you should keep your spare change for your lattes.
The short answer is "soon." But we both know that sounds like the answer you got as a kid any time you asked "are we there yet" on a road trip.
The best way to stay in the loop on our launch plans is to join our waitlist. Easy as that.
We're launching soon
A revolutionary financial opportunity is coming to a screen near you.
Stay in the loop
Be the first to know when we announce our launch plans.
